Intech Services has announced a new update to its YouTube talk show and podcast, detailing key marketing insights for industrial coating businesses. Each episode discusses industry topics through a professional lens, including business advice centered on the coatings themselves, their application, markets, and more. The new update also emphasizes sales techniques, which can be replicated by listeners.
More information can be found at: https://www.youtube.com/channel/UCSXvd3w7EdC40XnlBffHbMg/videos
One of the core learning points that runs through each episode is how listeners can establish themselves as a specialist within the industrial coatings industry, rather than a generalist. The newly updated show covers topical issues in-depth, from the technical aspects of coating through to the most effective marketing strategies.
The show is available in full on YouTube, and can also be found on Apple, Anchor, Spotify, and several other popular outlets. Each show is rooted in a discussion that businesses within the space can learn from, with actionable tactics that they can apply to their own marketing strategies.
Recent episodes include “Nightmares in Teflon”, “Market Development”, and “What’s Next?” — discussing Intech website changes, the app, and a variety of other topics.
Intech Services provides access to products and accessories from major industry brands, including Chemours, TCI, ColMet, and Mighty Hook.
Additional details are provided at: https://intechservices.com
The updated podcast is part of the company’s commitment to helping industrial coating suppliers to grow their brand, and ensuring Teflon customers get more from their products.
One of the most popular episodes is a multipart feature on marketing. It features Mike Patterson and Francesca Vavala, and covers advertising within the coatings industry. A key takeaway is a leading mistake that 95% of coaters make when promoting their products.
This is continued in the second part of the series, where the team ranks the most popular marketing activists from one to five. It includes website design, SEO, email marketing, and social media.
A spokesperson states: “There is no other media that speaks directly to the challenges coating businesses face and walks them through everything from the technical side of coatings to the art of sales and marketing in the industry. Episodes feature guests, games, and quality conversations that can help level up your coatings business.”
Interested parties can learn more at: https://anchor.fm/deliver-more
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